How we work

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Healthcare & MedTech

We create intuitive healthcare products grounded in applied usability through our long experience in medical standards and development processes.*
*
ISO 13485 (Medical Device QMS)
ISO 14971 (Risk Management)  
IEC 62366 (Human Factors Engineering)
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Startups & Scaleups

Understanding the startup challenges, we work alongside founders, bringing real world experience on the journey from ideas to market ready products.
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Consumer & Strategy

Our passion for design shines through in all our work. Whether it's tiny chamfers, design systems, or product strategies - we truly care about what we do.
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Product development

In all stages we balance industrial design, engineering and manufacturability with form, details and materials that feel refined, coherent and built to last.
  • Concept ideation and design refinement
  • Product details and CMF (color, material & finish)
  • Design language systems (DLS)
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Convergent systems

We leverage digital design and UX principles to create intuitive systems. Uniting both physical and digital user touchpoints results in one seamless user experience.
  • Define interaction principles
  • Digiphysical concept creation
  • Platform architecture
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User understanding

Through early research and hands-on prototyping, we build user understanding and validate ideas. This ensures concept alignment on feasibility, intent and usability.
  • Contextual user research
  • Lo-fi prototype testing (physical/digital/AR/VR)
  • Formative evaluation and documentation
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Design for manufacturing

The journey from an idea to a fully defined product requires continuous discussion, iteration and evaluation. Our projects includes DfM from start to finish, not as an afterthought.
  • Technical & DfM feasibility
  • Functional prototypes & testing (PoC/MVP)
  • 3D concept creation (Surface modeling & CAD)
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Contextual research

Real life input is used to build a deep, evidence-based understanding of user needs, workflows, and technical boundaries for the concept and design work ahead.
  • On-site interviews and observation
  • User needs mapping and synthesis
  • Technical, regulatory and business requirements
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From idea to shelf

A product don’t live for itself - but in an eco-system of brand, portfolio and user perception. We take a holistic approach to all parts of the system, packaging and marketing material.
  • Product roadmap and strategy
  • Packaging design & out of box experience (OOBE)
  • Product visualisation (Renderings & Animations)
Whatever you're building, we would love to be part of it.
Begin with us
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